Episode Eleven: Sonny McCracken • Après

Episode Overview

“One thing that I learned was that with customers what they do and what they say they’ll do are totally two different things. So being able to test and identify what’s working and what’s not pretty quickly allows you to evolve your business before you go into more opaque channels, like retail.”

In episode eleven, Accountfully's Managing Partner, Brad Ebenhoeh sits down with Co-Founder and CEO of Après, Sonny McCracken. He opens up about the mission to develop a healthy, simple, plant based protein drink to satiate between workout and next meal. Inspired by his wife and blindly leaping from corporate employee to entrepreneur, Sonny shares the complexities of achieving their goal. In the process, the Après team has inspired a new community, all focused on the goal of making the world a happier and healthier place, one junk free drink at a time.



Aaron Gatti
Episode Twelve
Sonny McCracken
Episode Eleven