George Milton is the CEO of Yellowbird Foods, a spicy condiment company. In 2012, he started the company with his partner Erin in South Austin, Texas. They were both creatives: George was a musician, and Erin was a graphic designer in the corporate world. It all started from making hot sauce in their kitchen. Today, Yellowbird is one of the best-selling hot sauces in natural grocers in the US, and George takes us through the ups and downs, and the lessons learned along the way.