Podcast

Episode Seven: George Milton • Yellowbird Foods

Episode Overview

"We’re not just selling customers marketing terms; we are actually fulfilling a promise that we make to people."

George Milton is the CEO of Yellowbird Foods, a spicy condiment company. In 2012, he started the company with his partner Erin in South Austin, Texas. They were both creatives:  George was a musician, and Erin was a graphic designer in the corporate world.  It all started from making hot sauce in their kitchen. Today, Yellowbird is one of the best-selling hot sauces in natural grocers in the US, and George takes us through the ups and downs, and the lessons learned along the way.

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