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Episode Sixteen: David Crooch • Ritual Beverage

Episode Overview

"Our Tequila just won a platinum medal with 98 points through BTI. That is crazy. It's the highest rated 'Tequila' they've ever rated. The highest rated spirit alternative of all time, and higher than any traditional real tequila. It's one of the top 12 items of thousands they've ever ranked. So very, very proud of the products."

In episode sixteen, Accountfully's Managing Partner, Brad Ebenhoeh sits down with Founder and CEO of Ritual Beverage Company, David Crooch.  He tells us why (and how) he and his cofounder - two cocktail enthusiasts - decided to launch a non-alcoholic beverage company; from initial conversation, to award winning non-alcoholic Tequila.  On the CPG business side, we take a journey through his detailed sales channel strategy and learn how he manages and plans for the margins of each. This is a robust episode full of inventory management and small business development knowledge-sharing that you don’t want to miss.

Ritual's flagship products; Whiskey and Gin alternatives.


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