Podcast

Episode Ten: Melissa Vitelli • Jar Goods

Episode Overview

“You really have to get deep and philosophical when you’re trying to differentiate and brand yourself.”

In episode ten, Accountfully's Managing Partner, Brad Ebenhoeh sits down with Co-Founder and CEO of Jar Goods, Melissa Vitelli. Melissa gives us a no-BS look into the challenges of an inventory based start up and how she and her partner have tackled them. This woman owned and run purveyor of quality sauces started based on a few things; to bring an exciting, fresh sauce option to the (stale) market, and to have a quickly prepared food that wasn't low quality (easier, faster, happier being the key words). Learn how Jar Goods differentiated themselves from the big dogs in the sauce category and ways being part of the Chobani incubator program helped them in (as Melissa puts it) unmeasurable ways.

You can also read more inside insight on how Accountfully helped the company in our Jar Goods case study here.

LISTENLOOK AT SHOW NOTES

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