Accountfully Is Now BELAY.  Same Team, More for You.

If you’ve partnered with Accountfully, you know us for one thing above all: the dedicated team that helps you run your business with clarity, insight, and confidence. That’s not changing, but something exciting is.

Accountfully is now BELAY.

This rebrand brings you expanded resources, greater stability, and the same trusted people you’ve always worked with.

Over the coming days, you’ll notice updates to email addresses, social handles, and our logo as we bring everything under the BELAY name.

But here’s the most important thing: these are surface-level changes. Behind the scenes, the fundamentals stay exactly the same:

• Your dedicated team and day-to-day contacts remain unchanged.
  
  
• Your service continues uninterrupted, with the same care and responsiveness you count on.
  
  
• Our values, relationships, and commitment to excellence are as strong as ever.
  
  

Why Now — and Why It’s Good News for You

The move from Accountfully to BELAY happened quickly  and that’s exactly why it’s the right move. Our teams were already aligned in the ways that matter most: commitment to excellence, a high-touch approach, and empowering leaders to grow with clarity and confidence.

By accelerating the timeline, we brought the benefits of this alignment to you sooner. Acting now allows us to:

• Deliver more value, faster, without disrupting relationships or quality.
  
  
• Stay ahead of market shifts and evolving client needs.
  
  
• Protect and expand the strengths both brands have built over time.
  
  

What’s New

Now that we’re part of BELAY, you’ll benefit from:

• Access to BELAY’s extended team of highly skilled Assistants and Financial Experts.
  
  
• More tools and resources to support you as your business grows.
  
  
• A long-term partnership with greater stability and scale behind it.
  
  

For prospective clients and partners, this means you now have the best of both worlds:

• Accountfully’s deep expertise in scaling, inventory-heavy businesses.
  
  
• BELAY’s national reach and breadth of services, offering you a more comprehensive support system as you grow.
  
  

Built to Scale With You

We believe service should scale with your business. Whether you’re navigating growth, building systems, or getting back valuable time in your week, our goal is to ensure you’re supported every step of the way. With deeper resources and the same high-touch expertise, we’re ready for what’s now — and what’s next.

This isn’t just a new name. It’s a step forward, together.