As e-commerce continues to scale, so does the complexity of managing sales data. Brands today are selling across multiple platforms; Amazon, Shopify, Walmart, Etsy, TikTok, and more. Some sell exclusively online, while others balance direct-to-consumer sales with retail distribution.
With this explosion of channels comes one big question:
There are two main ways to do it:
At Accountfully, we recommend A2X for most e-commerce brands, especially those looking to grow. Here’s why.
Automation tools like A2X have a subscription cost, but manual data handling eats up valuable staff time—often costing more in the long run. If your brand has very few transactions and a single, simple sales channel, manual entry may work for now. But as soon as you add complexity like multiple platforms, multiple payment processors, etc., automation quickly becomes more efficient.
Manual processes are prone to human error: a misplaced formula, a wrong button click, or an outdated spreadsheet. Automated syncing greatly reduces these risks. When an error does occur, sync platforms flag discrepancies, making them easier to fix.
Once A2X is set up, it pulls in sales and payment data automatically. Your team can spend less time entering data and more time reviewing and reconciling it.
Platforms like Amazon and Shopify often pay sellers on a delay, and deposits are net of fees. Without automation, it’s easy to accidentally book these deposits as net revenue, throwing off your financials.
A2X ensures revenue is recorded at the time of shipment—not when the payment hits your bank—so you can produce true accrual-based reports.
Each payment processor; Shopify Payments, PayPal, Shop Pay, Amazon payouts, has its own timing and fee structure. A2X maps all these automatically, so your bank deposits match your accounting records without tedious manual adjustments.
Whether you’re doing 100 orders a month or a million, automated syncing keeps up with you. As you grow, you won’t need to add more headcount just to keep up with data entry.
A2X provides detailed reconciliation reports and integrates sales tax data so you can easily track liabilities. It consolidates multi-channel data into a single, clear source of truth.
Selling across Amazon, Shopify, Walmart, and Etsy? Each platform has different reporting formats, dates, and data points. A2X standardizes everything, removing the headache of juggling multiple manual processes.
If you’re just starting out with a single sales platform and low order volume, manual entry may be fine. But once you:
…it’s time to automate.
Automation isn’t just about convenience—it’s about creating accurate, scalable, and actionable financial data that supports your growth. For e-commerce brands looking to grow beyond manual systems, A2X is one of the most efficient tools you can invest in.
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Thinking about taking your e-commerce accounting to the next level? Accountfully helps e-commerce brands simplify their finances with expert outsourced accounting, accurate reporting, sales channel clarity, and offers the tools that scale as fast as they do.
A2X can help ensure your books are accurate and up to date, so you can focus on growing your business.
