In episode twenty, Accountfully's CEO and Partner, Brad Ebenhoeh, sits down with Alli Ball, founder and CEO of Food Biz Wiz®. Alli is a veteran grocery buyer and long time wholesale consultant, who offers expert coaching and a community for emerging CPG brands aiming to get on the shelf and sell (whether that's in person or virtual). This episode offers some great insight into where to focus your efforts to create a successful food brand, including an inside tip for what makes an impact in your grocery buyer pitch.
Prior to launching Food Biz Wiz in 2014, Alli was essential in the development of the Bi-Rite Family of Businesses, sourcing product and consulting hundreds of up-and-coming food businesses for years as an Assistant Buyer for Bi-Rite 18th Street in San Francisco, and then as Head of Grocery and Store Manager at Bi-Rite Divisadero, building and managing a team and operations to support over 3,000 SKUs & $7M in annual sales in the grocery department alone.
In addition to assisting over 1,000 brands inside of Retail Ready, Alli has consulted with retail stores across the US to train grocery buying teams on category review practices, increasing sales, launching private label brands, and fine-tuning operations for multimillion-dollar departments. She has supported The Good Food Awards for seven years as the Founding Pantry Chair, and the Committee Chair Manager, and volunteers for La Cocina, a nonprofit working to solve problems of equity in business ownership for women, immigrants and people of color.