Episode Overview

"Direct-to-consumer is such a cool way to have access to your customers in such a direct way and get that feedback. Sadly, it's very tricky to do with ice cream."

In episode thirty-four, Accountfully's CEO and Partner, Brad Ebenhoeh, talks with Sean Lee, co-COO of Sweety Ice Cream. Sean joined forces with his sister to reinvigorate their family-owned legacy of Asian mochi ice cream and share it with a new generation of consumers. He shares key details of how he made the rebrand and relaunch successful; from local 70’s ice cream shop to national distribution.

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