In episode sixteen, Accountfully's Managing Partner, Brad Ebenhoeh sits down with Founder and CEO of Ritual Beverage Company, David Crooch. He tells us why (and how) he and his cofounder - two cocktail enthusiasts - decided to launch a non-alcoholic beverage company; from initial conversation, to award winning non-alcoholic Tequila. On the CPG business side, we take a journey through his detailed sales channel strategy and learn how he manages and plans for the margins of each. This is a robust episode full of inventory management and small business development knowledge-sharing that you don’t want to miss.
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