Twenty Six

Jeff Wiguna • Kuju Coffee

Episode Overview

"Don't get distracted by what you see, get focused on serving your customers and maintaining your margin. It's not sexy, but that's how you will make money, and that's how you serve more people over time."

In episode twenty six, Accountfully's CEO and Partner, Brad Ebenhoeh, sits down with Jeff Wiguna to talk about his outdoor-inspired pour over coffee company, Kuju Coffee.  Jeff provides some serious insight into developing brand equity to build a lasting, profitable company.  Kuju’s unique position in both the outdoor market and food space provide some hefty lessons learned in leveraging vendor relationships, focused marketing, and proactive accounting practices for success.  See how these unique facets all played a part in helping overcome a massive distributor challenge that could have easily ended any other small business.

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