Clients + Partners

Case Study: eHouse Studio

eHouse and Accountfully

The Problem

Too Much DIY Accounting, Not Enough Forward Planning

CEO and Cofounder Chris Quinn was struggling; spending too much time on DIY accounting and not growing her business.

  • Looking back at the financial data alongside a bookkeeper every week was both inefficient and not giving eHouse any forward-looking info to make strategic decisions
  • They did not know key metrics, like the cost of their time
  • The CEO was spending too much time focusing on DIY accounting, and not planning ahead
  • Their systems and operations were not as modern as they should be
The Solution

What We Did

We implemented our go-to cloud-based systems and organized eHouse's data in our Digital Agency Workbook to see all of the company's financial data in one spot. This allowed us to monitor KPIs, plan and model various scenarios, like big purchases and new hires.

  • Set up and implemented systems to automate typical accounting tasks
  • Outlined KPIs that were monitored and discussed in monthly meetings to hit targets and better understand metrics
  • Worked through hiring and sales scenarios to make hiring decisions for growth
  • Provided visual dashboards of metrics through Fathom
The Impact

More Free Time and Big Growth

By outsourcing its accounting, eHouse leadership had the time to focus on evolving and growing the business. This led to:

The Bonus

Increased Remote Team Efficiency and  Growth

Having the data to use for strategic planning became essential through COVID shutdowns, and allowed eHouse to pivot and refocus on employee retention, yet still grow through the year of uncertainty. Chris explained:

“The tools allowed us to hit pause for a month, evaluate what was happening, and when we were fortunate enough to realize COVID was not going to hurt our business–but potentially help us grow our business–we were quickly able to jump in and pivot, and exceed our growth goals.

We actually grew 55% over the previous year, during COVID, because of the systems Accountfully had in place for us.
Next Steps

Refining Profitability, Increased Strategic Support and Advisory

Now that a long and well-established baseline of KPIs and financial data is established, we are increasingly focused on forward-looking plans for increased headcount and ensuring clients are profitable ones.

Case Study: eHouse

Case studies are always a fun project for us, because we get to reconnect with clients and revisit the growth and development of the business since becoming a client of Accountfully.  We just finished our latest case study for one of our longest-standing clients, eHouse Studio.  Here is your overview of who eHouse is and the changes they have experienced as a result of outsourcing their accounting.

Who is eHouse?

eHouse is a design and digital agency headquartered in Charleston, SC (yay, neighbors!), specializing in eCommerce brands, specifically those who use Shopify. Cofounders, Chris and Aaron Quinn are pictured below.

eHouse founders, Chris and Aaron Quinn

Over the years, the company has refocused its niche from a standard UX/UI agency, to becoming a leading expert in Shopify Plus and eCommerce brands.  In short, they are focused on creating digital experiences that shoppers love.    They have created beautiful, streamlined shopping experiences for brands like Gaia Herbs, Zero Halliburton, Dr. Axe, and many more

How Have We Helped?

We can confidently say the common theme in the eHouse/Accountfully relationship is consistent growth.   Our initial improvements were mostly due to a) the time saved from C-Level leadership getting out of the weeds with the numbers, and b) the increased efficiency in the use of the tools and systems we implemented.  

We have vastly shaved down COO and Cofounder, Chris Quinn’s time spent on day-to-day accounting.  In fact, we reduced time spent per week by 98%; a massive time savings that has allowed serious business growth through a typically challenging time (2020/COVID).

Additional Areas of Support Include:

  • Provided improved automation of tasks through cloud-based systems
  • Set up and implemented systems to automate menial accounting tasks
  • Gathered financial data from the business to build out a template to work from
  • Implemented all of the business data into the Digital Agency workbook
  • Outlined KPIs that were monitored and discussed in monthly meetings to hit targets and better understand metrics
  • Worked through hiring and sales scenarios to make hiring decisions for growth
  • Provided visual dashboards of metrics through Fathom

What’s Next For eHouse and Accountfully

With all of the consistent growth; new clients, and new team members, Accountfully will be a continued support system.  As the eHouse team is expanding, there will be a continued need for day-to-day bookkeeping tasks, and KPI monitoring that addresses the following:

Learn More About Digital Agency Accounting and eHouse Studio

We have amassed a large amount of resources to support the service based business.  You can cruise the blog to see service business related articles, and download our latest eBook; The Digital Agency Handbook.

Learn more about eHouse Studio:

Visit the eHouse website  

See the collection of eCommerce brands eHouse has helped

Learn more about the eHouse company culture and meet the team

Follow eHouse on social media:

Instagram, Facebook, LinkedIn, Twitter, Dribble, GitHub

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If you are a service-based business owner looking to get back into more of the creative side of your business and out of the numbers side, let's talk.  We are happy to chat through how we can help you focus on growth.

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