In episode twenty, Accountfully's CEO and Partner, Brad Ebenhoeh, sits down with Alli Ball, founder and CEO of Food Biz Wiz®. Alli is a veteran grocery buyer and long time wholesale consultant, who offers expert coaching and a community for emerging CPG brands aiming to get on the shelf and sell (whether that's in person or virtual). This episode offers some great insight into where to focus your efforts to create a successful food brand, including an inside tip for what makes an impact in your grocery buyer pitch.