Case Study: BlueKey

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We began working with BlueKey, a successful web design agency when they were experiencing exponential growth. At the time, they were utilizing a bookkeeper to keep their financials current. Their books were accurate and timely but the work being done was task oriented and the business was outgrowing the traditional bookkeeper relationship. Knowing they needed more advisory support, better access to data, and a partner who would help them make sense of their growth potential, BlueKey partnered with Accountfully.

What We Did

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Streamlined bookkeeping processes and created internal efficiencies

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Established long-term cash flow planning from sales projections of the sales team

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Examined employee utilization and reported on cost rates by employee and department

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Reported on staff capacity based on sales pipeline and projects in progress

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Led strategic conversations regarding hiring practices

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Held monthly financial review meetings to discuss key performance indicators, metrics, and targets

The Impact

Through these measures, we’ve given BlueKey the necessary tools and reports for them to make informed decisions about the business. This data paired with Accountfully’s strategic insight and advisory support makes it possible to create long-range projections about things that affect the overall financial health of the business like sales, expenses, staffing and cash. Accountfully also focused on time tracking and utilization to create better capacity planning and project planning. This resulted in the following:

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Increase in Utilization


Decrease in cost per billable hour

"Working with Accountfully has really helped our business become more stable and profitable. It has given me the financial and operational visibility I need to understand what's not working and to better plan for the future. They're not only a reliable day to day bookkeeper, they're a trusted CFO."
Ben Cash, Founder

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